Services.

Eight services under one roof, so the strategy, the content, the media money and the film are not four different phone calls.

A dark meeting room at night, a glass wall of diagrams lit in cyan.

01

Strategy and digital marketing

The plan the rest of the work answers to.

Before anything is booked or posted, we read the market, the competition and your own numbers, then write one plan across every channel. Not a plan per platform, and not a deck that gets filed: the targets in it are the targets the monthly report is measured against.

  • Market and competitor read before anything is booked
  • One plan across every channel, not a plan per platform
  • Audience segments built from your own data
  • A monthly report against the targets set at the start
What platforms do you work on?
Google, Meta, TikTok and Snapchat, plus the brand’s own channels, site and mailing list.
How long before we see results?
Paid campaigns usually move within the first month. Anything structural — positioning, content, search — takes a quarter before the numbers mean much.
A phone screen throwing cyan light onto a hand in a dark room.

02

Social media management

Channels run daily, in Arabic and English.

Strategy, content calendar, design, posting, replies and the monthly report. We run the channel as if it were ours: consistent, on brand, and answered the same day. Arabic is written for the market, not translated into it.

  • A monthly content calendar, approved before anything goes out
  • Design, copywriting and posting in Arabic and English
  • Comments and DMs answered the same working day
  • A monthly report on reach, engagement and growth
Can you match our brand voice?
Yes. We work from your guidelines if they exist, and write them with you if they do not.
Do we approve posts before they go live?
Yes. The month’s calendar sits in your portal for review and approval before anything is scheduled.
A dark room of dashboards lit in cyan — how the media money gets watched.

03

Media buying

Paid campaigns with the money shown clearly.

Campaigns on Meta, Google, TikTok and Snapchat. You see what went in, what it bought and what it returned: budget, spend, reach and cost per result, reconciled every month so the ad money is never a black box.

  • Meta, Google, TikTok and Snapchat
  • Budget, spend and cost per result reconciled every month
  • A/B testing on creative and on audiences
  • Campaigns adjusted while they run, not after they end
How do you decide where to run the ads?
By where the audience actually is and what the campaign is for. A launch, a lead form and a shop all buy differently.
Can you bring our ad costs down?
Usually, by cutting what is not working sooner. How far depends on the market and the offer — we will tell you what we think is realistic before you commit a budget.
An edit suite at night, two monitors casting cyan across the desk.

04

Content creation

The posts, the copy, the design.

Ideas, copywriting and design for everything the brand publishes: feed, stories, reels, and the campaign assets underneath them. Built to a monthly plan so nothing goes out improvised.

  • Ideas and copywriting for feed, stories and reels
  • Design and visual content to the brand’s own guidelines
  • Arabic written for the market, never translated
  • A structured plan so nothing goes out improvised
What kinds of content do you make?
Written, visual and video — from a single post to a full campaign set.
Do you work from our existing brand guidelines?
Yes. If there are none, we build a light set first so the work stays consistent after we hand it over.
A camera operator silhouetted against stage lights at a live event.

05

Videography and photography

Our own crew, our own edit.

Event coverage, brand films, product photography and the edit that follows. Shot by our own crew in Cairo and delivered in the formats each channel actually needs, not one file resized five ways.

  • Concept and script before anyone picks up a camera
  • Filming with our own crew and kit in Cairo
  • Editing, colour and sound in house
  • Cut to the format each channel actually needs
What kind of video do you shoot?
Promotional films, social content, corporate video and event coverage.
Do you write the script?
Yes, scripting and creative direction come with the shoot.
A dark stage washed in cyan light, audience silhouettes in the foreground.

06

Events and activations

From the concept to the day itself.

Corporate conferences, product launches, exhibitions, brand activations and private events. We work from concept development to on-site management: the run of show, the suppliers, the crew on the day, and the film that comes out of it.

  • Corporate conferences, product launches and exhibitions
  • Weddings, galas and private parties
  • Brand activations and in-store moments
  • Production and on-site coordination on the day
What kinds of events do you run?
Corporate events, product launches, exhibitions, concerts and brand activations, as well as weddings and private parties.
Do you handle the whole event or just parts of it?
Either. Most clients take the whole thing, from concept to on-site management, with the coverage shot by our own crew.
Press microphones on a lectern in a darkened room, cyan light on the metal.

07

PR campaigns

Getting the brand talked about.

Press, influencers and launch moments planned as one campaign rather than separate favours, so the coverage lands in the same week as the thing it is covering.

  • Campaign strategy and the story underneath it
  • Media outreach and press relations
  • Influencer partnerships, briefed and tracked
  • Reputation management and coverage reporting
What does a PR campaign include?
The strategy, the story, media outreach, the content that goes with it, and tracking of what actually ran.
Do you work with influencers?
Yes, as part of the campaign rather than as a separate line item, so the timing lines up with the launch.
Plain parcels beside a laptop, its screen the only light in the room.

08

E-commerce

Selling online, not just posting online.

Product content, the shop itself, and the paid campaigns that feed it, measured on orders rather than likes. Built with the people who will run it after we hand it over.

  • Store setup and customisation on Shopify or WooCommerce
  • Payment and shipping integration
  • Product photography and listing content
  • Conversion work on a store you already have
Which platforms do you build on?
Shopify and WooCommerce, or a custom build where the catalogue needs it.
Can you improve the store we already have?
Yes. We audit what is there first and tell you whether it is worth fixing or rebuilding before any work starts.

Any of them starts with a brief.

The photography on this page is atmosphere, not client work. The client work is on the Work page.